Who We Are

HURST AND SON LLC is a New Hampshire-based firm specializing in Sales and Marketing for the Outdoor, Law Enforcement, and Firearms industries. With over 75 years of combined experience, our seasoned sales team has worked at every level of distribution, building deep-rooted relationships across the industry.

Our mission is clear: to maximize sales, drive profitability, and eliminate friction for our business partners. We bring a high level of professionalism, efficiency, and strategic insight to every partnership—while remaining agile in an ever-evolving market landscape.

Backed by extensive backgrounds in sales leadership, LE sales, retail management, and merchandising, our team is uniquely positioned to deliver lasting value and results. We don’t just represent brands—we build long-term partnerships.

At Hurst and Son, integrity, transparency, and professionalism aren’t just buzzwords—they’re the foundation of how we operate. We value long-term partnerships over short-term gains, and we intentionally keep our portfolio focused and manageable, ensuring that each vendor receives the attention and commitment they deserve.